The Wholesome Savor logo utilizes a wordmark approach, seamlessly integrating food-related elements such as a fork and leaf to establish an immediate connection to the brand’s focus on fresh, sustainable food. Additionally, the monogram variation features the initials "WS" with a leaf incorporated into the design, creating a versatile alternative suitable for packaging, social media, and compact branding applications. Circular icons were developed further to reinforce the brand’s plant-based and eco-conscious identity, emphasizing sustainability and aligning with the overall visual identity.
